Why Celebrate Valentine’s Day?

One of my personal reasons for giving substantial presents on Valentine’s Day, decades ago, was that February was a great time to buy things. In between Christmas  and Spring, department stores ran clearances to thin out excess stock.  My Valentine’s Day gifts to family included items like robes and slippers, a cozy sweater, and a new set of sheets along with chocolates and poems.

2022, I’m an empty nester and I live in a world trying to work its way out of a global pandemic. Not many big box stores remain. Most people do their shopping online, which reduces the deep discount possibilities. Merchants are still motivated to reduce prices on seasonal goods, but prices are generally on the rise.  Consumers, however still want an excuse to give gifts.

And Americans are still giving gifts on Valentine’s Day. According to the National Retail Federation, Valentine’s Day spending is up and will increase on average from $164.76 per person up to $175.41. Despite many Americans needing to find ways to stretch their weekly budget due to  approximately seven percent inflation over the past 12 months, precious dollars will be spent primarily on candy, greeting cards, and flowers— with the balance spent on that special romantic date night out.  The date nights should help the restaurant industry, but when the bill arrives at the end of the evening, consumers should brace themselves for the higher price tag. The cost of food and the scarcity of labor means an evening out is going to cost more.

Romance never goes out of style.

That doesn’t mean you shouldn’t celebrate Valentines Day. Consider marking the day by reaching out to some old friends you haven’t talked to in a while or baking a special dessert for your family.  Find a way to express your love.  I wrote about some of these things last year in 2021, so rather than covering old ground—I invite you to click here.  And by the way, have a fine Valentine’s Day.

Published by Nadja Maril

Nadja Maril is a communications professional who has over 10 years experience as a magazine editor. A writer and journalist, Maril is the author of several books including: "American Lighting 1840-1940", "Antique Lamp Buyer's Guide", "Me, Molly Midnight; the Artist's Cat", and "Runaway, Molly Midnight; the Artist's Cat". Her short stories and essays have been published in several small online journals including Lunch Ticket, Change Seven, Scarlet Leaf Review and Defunkt Magazine. She has an MFA in creative writing from Stonecoast at the University of Southern Maine. Former Editor-in-Chief of What's Up ? Publishing, former Editor of Chesapeake Taste Magazine a regional lifestyle magazine based in Annapolis, and former Lighting Editor of Victorian Homes Magazine, Maril has written hundreds of newspaper and magazines articles on a variety of subjects..

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