iPad a Boon for Publishing

Yes, I know I am slightly prejudiced when it comes to Apple products, being the proud owner of an iPhone, iPod, plus the iMac on my desk at home and the Apple laptop for traveling…but I feel compelled to blog briefly about the news about the newest Apple gadget, the iPad– if only to counteract the stupid remarks regarding its name. It is a pad of sorts. It is a reading and writing pad and what I’m excited about is its potential to easily publish exciting books, magazines, and newspapers that will be interactive in content.
As a published author and magazine editor I’ve seen the publishing industry go into a steady decline as fewer people read books, newspapers, and magazines. For the past five years it has been forecast that books will become extinct by the end of the 2lst century. The printing and paper costs have escalated book pricing and the overhead for publishing houses has caused many to close their doors and become much more conservative in choosing authors to publish.
I do believe there will always be a market for beautiful quality books, designed with care and printed on fine textured paper. So no, I don’t believe printed books will go completely extinct but I do think their production will become more limited and they will be considered a luxury. Ownership of books will join the league of beautiful note cards sent by the postal service. They will continued to be appreciated by a limited audience.
But when it comes to accessibility and the potential for interaction between the author and the reader, the virtual book read on the iPad will provide unlimited potential for additional photography, illustrations, and information. I’m going to use one of my own books as an example, “Antique American Lamp Buyer’s Guide” because its goal was to provide current information on approximate pricing of various antique lamps while explaining to readers how lamp styles evolved and how to identify particular models. Just imagine if the reader could press on the photo and connect to daily sales of a particular style of antique lamps around the world. With another press of their finger they could watch a video of how the wick is raised and lowered in a kerosene lamp and see the way a lamp looks when illuminated with different chimneys and shades.
The same kind of interaction could take place in magazines. What’s Up? Publications are already available online in digital format, but if readers could press on a feature article and visit with the subject of the story by watching a video or connect to additional updated content as the story evolves; what a wonderful enhancement! Unlike the Kindle and other similar devices, iPad is offering a quality of resolution that will make it an enticing alternative to paper publications. Finally, there will be an option of reading a stack of newspapers and magazines without worrying about creating a stack of papers for recycling. Less paper to recycle is a good thing.

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Author: Nadja Maril

Nadja Maril is a communications professional who has over 10 years experience as a magazine editor. A writer and journalist, Maril is the author of several books including: "American Lighting 1840-1940", "Antique Lamp Buyer's Guide", "Me, Molly Midnight; the Artist's Cat", and "Runaway, Molly Midnight; the Artist's Cat". Former Editor-in-Chief of What's Up ? Publishing, in charge of three magazines: "What's Up? Annapolis", "What's Up? Eastern Shore", and "What's Up? Weddings", former Editor of Chesapeake Taste Magazine a regional lifestyle magazine based in Annapolis, and former Lighting Editor of Victorian Homes Magazine, Maril has written hundreds of newspaper and magazines articles on a variety of subjects..

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